TheHockeyNews.com Goes Wireless

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Toronto, Canada April 10, 2007 -- One of Transcontinental Media’s most popular websites, TheHockeyNews.com (THN.com) is expanding into mobile! Thanks to a partnership with Redboom Solutions, THN.com launched a rich media mobile site today — just in time for the first round of the NHL Playoffs.

"The mobile platform is a natural fit for THN.com, and this deal further extends the reach of the The Hockey News brand — which has been providing the most comprehensive coverage of the world of hockey since 1947. There is a huge appetite for the hockey news and features that THN.com is famous for delivering, so having a presence on mobile plays perfectly into the behaviour of THN.com's core audience." said Caroline Andrews, Publisher, Sports & Entertainment for Transcontinental Media.

The mobile website will bring all of the hallmark features of THN.com – blogs, columns, analysis and other regular features – to the mobile web and make them available to users around-the-clock, on-demand, and at no cost.

Transcontinental Media opted for a technology solution which allows THN.com visitors to access content on their mobile phones without compromising the design and quality of the wired website. In this way, we completely eliminate the need for creating and maintaining separate mobile-specific portals.

Users can access the site by simply typing mobile.THN.com into any web-enabled mobile phone, including Blackberry and Apple iPhone.

This latest development will help THN.com, which already reaches more than 380,000 unique visitors every month, extend its reach and create an additional source of advertising revenue through new ad placements.

About Transcontinental Media

Transcontinental Media is a leading media and marketing company providing access to strategic communities of interest that reflect your target consumer segments. Numbering over 3,000 employees, Transcontinental Media achieved $633 million in revenues in 2007.

The Digital Media Group reaches over 4.3 million Canadians thanks to more than 200 quality websites featuring rich content and frequent updates. The Group currently includes:

CanadianLiving.com
Recettes.qc.ca
CoupdePouce.com
DecorMag.com
ElleCanada.com
ElleQuebec.com
TheHockeyNews.com
LesAffaires.com
theTelegram.com

About Redboom Solutions

FeedM8 helps bloggers and content publishers extend their reach and introduce a new source of revenue. Utilizing its patent-pending technology, FeedM8 transforms any blog or feed-enabled website into a mobile website in real time so it can be accessed on mobile phones with mobile appropriate advertising included. FeedM8 finds advertisers and shares ad-revenue with content publishers. Mobile users can now access any feed-enabled website with a rich mobile user experience, without requiring any download or installation on their existing handsets. FeedM8 fully supports over 1000 active handset models and all mobile browser standards.

For more information, visit www.redboomsolutions.com.